Manufacturing: Outilacier is now a subsidiary of the Franco-British Rubix Group

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Manufacturing: Outilacier is now a subsidiary of the Franco-British Rubix Group

European distribution group IPH-Brammer, which has just changed its name to RUBIX, is continuing its policy of acquisitions and has strengthened its national coverage by taking over Outilacier, an industrial supplies wholesaler that thus becomes a new subsidiary of the group alongside Orexad, the group's principal operational subsidiary in France.

Recompensed by numerous national awards and trophies for the quality of its business model, Outilacier operates a territorial ecosystem of clients and suppliers by developing shared profitability based on innovation and on the tailoring of products and services to its clients' requirements. It does this mainly with a client base of major accounts, which sets it clearly apart in its sector. 

The company operates a "responsible" distribution model, which it is going to roll out across the Rubix group's subsidiaries, and in particular at Orexad, which is looking to develop its socially and environmentally responsible practices. 

Outilacier is also going to cooperate with Orexad on developing its strategy of winning a client base of major public and private accounts and improving their satisfaction with regard to the services delivered.

The company's head, Pierre-Yves Lévy, had anticipated this deal by selling a stake to private equity firm Dzeta Conseil in 2012 before selling the entire entity to the RUBIX group.

In particular, he ensured that the company remained independent so as to preserve its agility and will remain in office as its MD in order to oversee its gradual transfer to its new owner and to promote the culture and values shared by the company and its employees.

This acquisition will not involve any restructuring for either Outilacier or Orexad, and Outilacier stands to gain from the RUBIX group's resources in terms of purchasing, logistics, HR, marketing and e-business. These new synergies should foster joint development. 

With 90% of its sales generated by major accounts (including SNCF and Areva), Outilacier's clients enabled the SME to generate sales in 2017 of EUR 30.4 million, up around 7%, with a headcount of 30 employees.

LAMY LEXEL Avocats Associés (Michel Masoëro and Céline Delaporte, M&A lawyers; Pierre-Antoine Farhat and Carole Maurice, tax lawyers) advised the Outilacier management on this deal.

Other parties involved: 

• Sellers' advisers: Investment bank - Canaccord Genuity, Legal - McDermott Will & Emery – Seller's financial due diligence – Aca Nexia  

• Buyer's advisers: Cabinet Vivien & Associés and RUBIX group legal department, financial due diligence - PWC.

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