The new investors’ group also includes Arkéa Capital and BNP Paribas Développement, while historical financial shareholders (Azulis Capital, Time for Growth, Cadipa and Showcase) reinvested alongside BIP as well.

Founded in 2006 by Pascal Vivier and Julien Cohen (chairman of the company), La Boutique Officielle is the leading streetwear e-tailer targeting mainly teenagers and young adults in France. As a pure digital retailer with a strong legitimacy in streetwear coming from its history with the music industry, the company experienced a strong growth since its inception, driven by a growing customer and brand portfolio. More than 300 brands are currently available on its website www.laboutiqueofficielle.com as well as two own brands making the portfolio strongly appealing to its customers located everywhere in France.

To better manage highly growing volumes, the company moved its headquarters at the end of May to Chaponost (near Lyon) and set up a brand new logistic warehouse of more than 12,500 sqm.

BIP and co investors becoming company shareholders will allow LBO, among others, to enlarge its brand and product portfolio, to develop even stronger strategic partnerships with existing brands, to improve customer loyalty and to reach a new audience in France while pursuing an active ESG strategy.