LAMY LEXEL “Club Perspectives”: discover development through franchising or with networks!
Led by Aurélie DANTZIKIAN-FRACHON, lawyer associate specialized in "Contracts, competition, intellectual property", "Club Perspectives” enables decision-makers to increase their awareness of this subject and to expand the medium to long-term objectives of their company.
LAMY LEXEL “Club Perspectives”: discover development through franchising or with networks!
Published on 29 April 2016
Through the “Club Perspectives”, which started in April, our primary concern is to initiate business leaders in means of development sometimes not even envisaged or simply discarded due to lack of information in order to sweep away preconceived ideas and make informed strategic decisions.
First topic to be dealt with: development in franchise or B2B network.
More frequently used in B2C, the franchise remains nevertheless open to any business, including industry! Norbert Dentressangle in particular relied on this model to develop its overseas expansion; Coca Cola has never hesitated to franchise bottling companies to accelerate its position as a global brand.
The possibilities offered by this form of distribution are very broad: boost long-term turnover, control the marketing chain from end-to-end, international development etc.
Our referral partners: Aurélie DANTZIKIAN-FRACHON (adantzikian@lamy-lexel.com) and Jérôme SALEUR (jsaleur@lamy-lexel.com)